michelle

Hi, I’m Loco!

I can’t tell you how excited that I am that you’re here! My full name is Michelle Loconto, but my friends call me Loco. Born and raised in Dallas, Texas, I am an energetic mother of three
with a lot of patience and a serious obsession with photography and Mexican food.

My journey into photography began just over seventeen years ago. I started my career as an assistant to two well-established and world-renowned commercial photographers. Working
alongside them, I not only gained tremendous exposure and technical experience, but I discovered how drawn I was to the emotional-moving imagery of photojournalism. So much
that I ventured out to start my own photography studio, marrying everything I learned with my own creative vision.

Almost two decades later, I can happily share that my life behind the lens is one that I’m still passionate about. I can confidently say that I walk into each session with the same level of enthusiasm as I did when I held my first camera.

Loco Lens (formerly known as Michelle Loconto Photography) is what I like to call the next chapter of my journey as a professional photographer. Growing so much over the years, both in my personal and professional life, I knew that it was time to bring you all something fresh and exciting, and I am beyond thrilled to share this you!